reinstating value in clothing

When you value something higher, you tend to take care of it better. The best items in our wardrobes often come with memories of recent wears, stories of past owners, attachments to the place they were bought or the person that bought them. At SAME FOOT we want to increase the attachment we have to our clothing, in the hopes that by doing this, we will look after them better and they will consequently last longer.

We promise to only make and sell clothes that we love, in small quantities and as one-of-kind pieces so you can build your own unique attachment guilt-free.

looking after what we already have

Sometimes, despite how careful you are, things fall apart and wear away. Whether it’s your favourite pair of jeans which have been loved and worn for years or a pair of trousers which you’ve never quite got round to shortening, we’re super passionate about repairing and reworking your garments to keep them in your wardrobe. At SAME FOOT we can repair and rework for you but we’re just as keen to arm you with the knowledge and skills in a workshop and enable you to look after your clothes by yourself. ‘If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime’ and all that!

We promise to always dedicate time and attention to our repairing and reworking services and look to create a calendar of workshop dates throughout the year in order to share these skills at an affordable price or for free where possible (with funding).

appreciating the maker and the materials

Through valuing our garments we also show appreciation to the makers of them. Infamously poorly paid and treated within the fashion industry, SAME FOOT promises to always pay makers (and any other people working for the brand) a living wage and ensure that they are financially valued and creatively celebrated. SAME FOOT supports the global Fashion Revolution movement calling for people and planet over profit.

SAME FOOT’s material priorities are reused, recycled and deadstock fabrics. Buying new off-the-shelf fabric doesn’t really excite us, we’d rather see what we can do with things people no longer want.

We promise to always share who has made our clothes and where they’ve made them. We promise to explicitly say where we’ve sourced our material from.

community and connection at the forefront

SAME FOOT founder, Jodie, has a background in community arts practice alongside a Masters in Fashion and Textiles. For ages it seemed like these loves were separate - but does that have to be the case? We think not. Being part of a community and feeling a sense of connection gives us that little warm buzz in our bellies. Reuniting a strong sense of community within fashion (after all - it did use to be way more prevalent!), allows us to celebrate our passions together, learn from each other, work towards a better place and meet new people.

We promise to continually unite fashion with community activity and hope to encourage and uplift an experience-based attitude to clothing.

transparency

The fashion world can be very secretive. If you’ve been to art school, been witness to a friend or relative sewing at home or even had a crack at making yourself then you might have a clue or two about how your clothes are made. But the vast majority of people have little to no idea - and who’s to blame them, the industry can seem so mysterious! Transparency in the making process helps to understand why garments are priced like they are (and why extremely low-priced new fashion items are so scandalous). Transparency also keeps the door ajar for those wanting to make and create themselves; a starting awareness to get you going.

We promise to be as transparent as possible with every part of our processes - on social media, through our workshops and via email. Transparency helps us understand each other more and enable us all to succeed.